Björn Borg underwear: why I think they’re the Masters of Marketing
Björn Borg was the Lionel Messi of tennis in the early 1980s. He won 40% of the Grand Slams he entered and 90% of the matches in the big four tournaments overall. His flowing blonde locks were the pro...
View ArticleTop 100 UK digital agencies income reaches £1.7bn
With this in mind, if you work for an agency of any size or type that deserves recognition for your successful campaigns and communications, now is the perfect time to enter The Agency of the Year...
View ArticleWhat makes great marketing?
Simon Carter, marketing director of Fujitsu UK Great marketing for me is all about outcomes – what have you done to influence a business result? Great marketing is not (just) about fancy creative, or...
View ArticleAnnouncing the shortlist for The Masters of Marketing 2015 #TMOM15
All of the shortlisted campaigns will be featured in The Masters Gallery at the Festival of Marketing in November, so make sure to buy your ticket for this inspirational event. Well, actually that’s...
View ArticleAnnouncing The Masters of Marketing 2015 winners: Day One
The awards are designed to be different, combining the status and heritage of the Marketing Week Engage Awards and Econsultancy’s The Digitals, and ensuring year-long exposure through both...
View ArticleThe Masters of Marketing 2015 winners: Day Two
So, here are the worthy winners from day two, who you’ll see more of in the form of The Masters Winners Report, interviews and editorial coverage. You can check out all the winners from day one here....
View ArticleThe ultimate ecommerce CRO & UX case study: RS Components
The perfect playground for CRO The first thing to say is that, if you’re not familiar with RS, you might not know what a perfect ecommerce website this is for testing and conversion rate optimisation...
View ArticleCarlsberg: Probably the best content strategy in 2015…
The brief In a market with declining beer sales and a new audience of beer drinkers engaging with media in an entirely different way, Carlsberg knew it needed to change the way it spoke to its core...
View ArticleHow the NHS used social media to triple blood donor registrations
The brief A similar campaign the previous year generated more than 10,000 blood donor registrations, so that was the figure to beat in 2015. 17-24 year olds were the primary target. Young, first-time...
View ArticleThe Boursin Sensorium: using Virtual Reality to sell soft cheese
The event was designed by BEcause Brand Experience and Bel UK (owners of Boursin) as a mix of virtual reality, bespoke CGI animation and live product sampling in an experiential roadshow. The challenge...
View ArticleHow Women’s Aid used digital OOH ads to make 327m people stop & look
It achieved this through the use of experiential marketing and interactive outdoor digital technology. The concept As far as advertising goes there have historically been two choices of approach when...
View ArticleHow Argos models PPC on TV, weather & seasonality
Predictive analytics Summit’s performance marketing platform, Forecaster, reviews PPC search data, Argos ROI targets and transactional data, as well as external purchase triggers. It then uses...
View ArticleThe Economist: finding new readers with creative programmatic display
A problem of reader brand perception Ahead of this ad campaign, launched in October 2014, The Economist had known for a while it had a problem attracting a key potential audience, young ‘Progressives’....
View ArticleHow Grey Goose used experiential marketing to tell its luxury story
I thought I’d dig into the campaign to see what Bacardi did and why. And most importantly, what the results were. The goal The core objective was to demonstrate to vodka drinkers why the Grey Goose...
View ArticleFour creative programmatic advertising case studies
1. Amanda Foundation – Digital Pawprint It’s easy to see why this campaign is one of the archetypal programmatic case studies. With simple rules and powerful creative, these ads show how effective...
View ArticleThree reasons to enter the Masters of Marketing Awards 2016
1. Give your work the exposure it deserves Powered by Econsultancy, Marketing Week, Creative Review and Design Week, The Masters of Marketing Awards are a great platform for brand exposure throughout...
View ArticleAnnouncing the shortlist for The Masters of Marketing Awards 2016
There are 33 categories this year, from industry gongs to awards for masters of disciplines such as PR, search and advertising. You can read the entire shortlist on the Festival of Marketing website,...
View ArticleThe winners: Masters of Marketing Awards 2016
Here are the winners from each category. You can read more about them on the #FOM16 site. Brand of the Year: Pret A Manger Steve Wozniak Award for Tech Excellence: Mindshare UK and Jaguar Land Rover...
View ArticleLast chance to enter the Masters of Marketing Awards 2017
A celebration of every discipline and industry The Masters is a comprehensive celebration of every marketing discipline, with 16 channel categories ranging from data & analytics to branded...
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